Pharmacies

The lack of general information

The first issue that may come up is the way you inform customers. Buyers often only have a rough idea about what product they are looking for, they can only tell their symptoms, which increases uncertainty.

Therefore the pharmacist has to figure out a solution and propose a type of medication, even make a diagnosis based on the symptoms. The best solution would be if the pharmacist did not have to deal with this at all, if the buyer knew exactly what he/she is looking for.

It might also cause problems for the users if they don’t know enough. If they can get more information about their own bodies, about the diseases and cures or medicines available, they will be more confident to choose and the purchase will be a more pleasant experience for them as well.

Useless ADS

Traditional advertising solutions are not effective at all nowadays. Because they are everywhere, they are not able to attract attention and people have become blind to them.

Most of these advertising materials, like posters or videos are invisible for a lot of people – or not the right people see them. These advertisements are expensive and waste coverage is huge. Moreover, paper based ones are hazardous to the environment as well.

Traditional advertising solutions do not meet the requirements of the modern age – they are not able to interact with the customer and are totally inflexible. If someone really needs to have the advertised product, information cannot be obtained locally; they have to put an extra effort, which a few people are willing to do.

Information that we didn’t obtain

Pharmacies usually have no information about the composition of their consumers, or the days and times, which bring the most profit. They do not know the customer satisfaction rate or in what way they could improve their service. There are huge amounts of unrecorded data although this knowledge would be beneficial for the service as well.

THE GOAL - A PHARMACY WHERE SHOPPING WOULD BE A TRUE PLEASURE

This is possible by using the devices and solutions designed and developed by Senso Media.

Senso Media Systems provide a complex solutions for pharmacies. Digital Signage systems offer innovative methods and new technologies to improve every step of the sales process.

Information Kiosks

These are digital counters, through which users even with the most basic knowledge can easily access information of what interest them the most. These can be equipped with number counters and be placed near the entrance.

Selective advertising

_{The kiosk collects information about the audience even in an inactive mode,and plays commercials which could interest them.The broadcast is automated until somebody steps to it.}
Ticket printer

_{The version with ticket printer obviously print the serial numbers, and these ones are displayed on a secondary screen placed in a visible place, where you could also broadcast advertisements.}
Accessing information

_{Through the information counter, the users could access a number of databases.They could obtain information of each composition data, the diseases and their symptoms, and they could see if some of the products are currently available in the pharmacy as well.}
Promotions and coupon printing

_{The kiosk informs the users about the current promotions, and since the device is modularly expandable it could also provide the possibility to print coupons.}
Collecting data

_{The machine collects data anonymously about the user’s age,gender,number and their desired information.}
The satisfaction survey

_{In the kiosk we can ask the users if they are satisfied with the service, product range, prices, opening times and so on. This way we gain valuable information directly from the customers.}

Pharmacy Display

We install devices in the pharmacy with a 65" display which are capable of displaying life-sized virtual human figures, relaying information and inciting sales effectively.

What may help?

_{Customers can mark their problematic body parts in a very detailed diagram depicting the human body, can access information about the symptoms and illnesses, and also see what kind of pharmaceuticals may help with their potential condition – which makes shopping more effective for them.}
All information in one place

_{They can find very detailed information in the database, even access the complete administrative list of products and see if the desired product is available at the moment.}
Recognizing and data collection

_{The industrial camera integrated in the device makes it possible for the software to collect detailed anonymous information about its users. This information can late be used to improve the services, products and operation of the pharmacy.}
Expandable system

_{The device can be optionally equipped with an etiquette printer, it is therefore capable of printing coupons. An audio system can also be installed to draw more attention.}
Selective advertising

_{Based on the collected data the device can display advertisements that have the highest chance to be useful and relevant to the audience, offer them products that they really need.}
Easy to update

_{The administration interface offers easy update option – you can update everything in the system real-time, including products, advertisements, anatomical and medical information.}

Sensoeye - Space-saving statistical data collection

Next to the Information Kiosks, we can install small SensoEye data collecting devices. These SensoEye units analyze the faces of people visiting pharmacies, then determine the composition of the public by age and gender.